2019获客转化白皮书

前言

数字经济已成为全球新一轮产业竞争的制高点。2018 年全国数字经济规模达31.3 万亿元，占GDP 的34.8%。随着产业与数字科技融合的日益加速，大数据、人工智能、云计算等新兴数字化信息技术在应用领域的日趋成熟，企业不断演变，向数字化、网络化、智能化的方向加速演进，不断重塑着自身的经营方式和竞争生态。据IDC(International Data Corporation) 报告显示， 全球1000强企业的67%、中国1000 强企业的50% 把数字化转型作为企业战略的核心要素之一。在数字化时代，企业固守传统的业务模式将会面临失败甚至毁灭的风险。数字化转型并不单纯是一个信息技术问题，也不是简单地应用数字化技术。其终极目标是重新定义客户价值，开拓全新业务模式以及颠覆固有的工作方式。

数字经济时代下，企业的核心竞争力究竟是什么？

该如何构建企业的核心竞争力，以应对数字化时代的新挑战？

我们希望从数字化客户运营的维度与企业共同探讨这个话题，为企业数字化转型注入新动能。

目录

新存量经济下企业面临的挑战 ························································································ 1

消费者习惯新趋势 ············································································································ 1

企业需进行覆盖客户生命周期的数字化管理 ································································ 3

覆盖客户全生命周期的服务闭环 ···················································································· 4

社交化全流程管理的SaaS 解决方案 ·············································································· 4

关于鲸奇SCRM ··············································································································· 10

部分成功客户 ·················································································································· 10

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